1-Sentence-Summary: How Music Got Free takes you on the wild ride of the mp3 file format, explaining how it began, what the internet had to do with its popularity, and why it’s future is looking very uncertain.
Read in: 4 minutes
Favorite quote from the author:
When was the last time you purchased a CD? For most of us, it has probably been a decade or so. Much like the record before, CD fell to the advent of the mp3. And it makes sense, really. Who wants to lug around a CD case of your favorite songs when you can just have them digitally?
In just the last twenty years, we have seen the music scene change quickly and dramatically. We are now to the point where many of us don’t even own our music anymore, rather we just stream it from services like Spotify. But have you ever wondered how this transition from physical disk to digital file came about? This transition rocked the music industry, changing everything about the way we distribute, listen to, and store music.
In his book, How Music Got Free: What Happens When an Entire Generation Commits the Same Crime, Stephen Witt dives into the fascinating story of how our current format of music came to be. From the little-known war between mp3 and mp2, to the rise of piracy and streaming, Witt tells a fascinating and comprehensive story of how we got here now. You will learn a lot of new and interesting things about how your music gets to you.
Let’s see how much we can discover in just 3 lessons:
- Although the mp3 file format was more efficient, it wasn’t easy for officials to recognize its importance and implement it.
- Thanks to the internet, the mp3 won the format war.
- Streaming is going to be the demise of the mp3.
Are you ready to learn what was going on behind the scenes of the MP3 vs. CD war? Here we go!
Lesson 1: Those with the power to recognize the mp3’s potential struggled to implement it soon enough.
Believe it or not, the development of the mp3 format actually began in 1987. German scientists at Fraunhofer Institute worked for years to find a way to compress audio files in a way that would sound indistinguishable from CD, which was a monumental challenge. Once they got it right, they sent it to the Moving Pictures Expert Groups, or MPEG, who approved of their format, known as mp3, as a technology standard.
Little did they know, they had also accepted their rival, who would be known as mp2. Thus began a long battle between the two. Mp2 had the advantage of support from Phillips, so they became the preferred format for CDs, digital audiotapes, and FM-radio. The MPEG neglected to assign anything to mp3 and it seemed like they had lost the battle.
But soon the ever-improving mp3 format gathered steam when it continually came out on top in head-to-head comparisons with mp2. However, everything almost ended for mp3 when DVDs began to use the mp2 format.
The Fraunhofer team stuck it out a little longer and had an unexpected win for mp3. They managed to land a deal with the National Hockey League (NHL) to install mp3 conversion boxes in every North American stadium. This small win was enough to give them the financial push to keep going.
Lesson 2: The mp3 beat the CD in the format war thanks to the internet.
The NHL deal gave mp3 makers what they needed to survive for a little longer, and they pushed forward. All they needed was for people to realize what they had was better.
In 1995, in a bold and unexpected move, Fraunhofer decided to give away their mp3 converting software for free. They called it WinPlay3. Unbeknownst to them, this would mark the beginning of a music-pirating revolution.
Soon, everyone’s preferred format became mp3, as they could rip off songs from their CDs and share them all over the internet. And it became easier and easier as broadband spread across the world. Music piracy was spreading like wildfire, thanks to how easy it became with mp3.
When the Fraunhofer team became aware of this problem, they offered the music industry a copy-protected version of the mp3, but no one was interested.
Within two years, mp3 won, and it was everywhere on the internet. And with this, piracy became commonplace. Witt says that music piracy in the late ‘90s was what drug experimentation was to the late ‘60s.
It was a generation-wide flouting of laws and norms without even considering consequences. Music was forever, irreversibly changed.
Lesson 3: In a similar fashion that the CDs have become a thing of the past, streaming is going to beat the mp3 when it comes to sharing music.
Today, CDs are pretty much extinct. And while some people still own digital versions of their music, the majority of us now prefer to stream music.
Spotify is one of the most popular sites for streaming. Research shows that while Spotify has helped halt music piracy, people are no longer buying albums at all.
This radical shift in music-purchasing trends has all but forced the humble mp3 into retirement. For the first time since the invention of the photograph, consumers actually spend more money on live music than recorded, all because of streaming. This shift came shockingly fast. 2012 marked the first year digital music overtook CDs, and just a year later, streaming services revenue was over $1 billion.
But with the emergence of streaming also comes problems with revenue distribution. With the easier-than-ever ability for musicians to make an album and stream it worldwide, musicians are beginning to question the need to have a record label at all.
Furthermore, did you know that a musician with millions of listens on Spotify often only gets hundreds of dollars? This has caused many musicians to search for other ways to distribute their music. Just look at Taylor Swift’s move to take her music off Spotify!
How Music Got Free Review
Wow, what a crazy story! Who knew that the history of the mp3 and music could be so interesting?! How Music Got Free had me curious the whole way through and was especially interesting to me because I remember many of these changes to music over the years!
Who would I recommend the How Music Got Free summary to?
The 35-year-old who wonders what was going on behind the scenes when they were younger and downloading songs from Napster, the 57-year-old executive of a record label that wants to get smart about the future of music, and anyone that’s curious to know how the internet changed music forever.