Crossing The Chasm Summary

1-Sentence-Summary: Crossing The Chasm gives high tech startups a marketing blueprint, in order to make their product get the initial traction it needs to eventually reach the majority of the market and not die in the chasm between early adopters and pragmatists.

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Willpower Summary

1-Sentence-Summary: Willpower is a blend of practical tips and the latest scientific research on self-control, explaining how willpower works, what you can do to improve it, how to optimize it and which steps to take when it fails you.

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