1-Sentence-Summary: Influence has been the go-to book for marketers since its release in 1984, which delivers six key principles behind human influence and explains them with countless practical examples.
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Category: Marketing
The 4-Hour Workweek Summary
1-Sentence-Summary: The 4-Hour Workweek is the step-by-step blueprint to free yourself from the shackles of a corporate job, create a business to fund the lifestyle of your dreams, and live life like a millionaire, without actually having to be one.
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Duct Tape Marketing Summary
1-Sentence-Summary: Duct Tape Marketing introduces small businesses to the nuts and bolts of marketing in the 21st century by taking them all the way from character profiles and strategy through specific marketing tactics to building a great referral system.
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