1-Sentence-Summary: The $100 Startup shows you how to break free from the shackles of 9 to 5 by combining your passion and skills into your own microbusiness, which you can start for $100 or less, yet still turn into a full time income, thanks to the power of the internet.
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1-Sentence-Summary: Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore, and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.
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1-Sentence-Summary: The Art Of Social Media is a compendium of over 100 practical tips to treat your social media presence like a business and use a bottom-up approach to get the attention your brand, product or business deserves.
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1-Sentence-Summary: Crossing The Chasm gives high tech startups a marketing blueprint, in order to make their product get the initial traction it needs to eventually reach the majority of the market and not die in the chasm between early adopters and pragmatists.
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1-Sentence-Summary: How to Win Friends and Influence People teaches you countless principles to become a likable person, handle your relationships well, win others over and help them change their behavior without being intrusive.
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1-Sentence-Summary: Make Your Mark is a business book for creatives, telling them how to get started on turning their creative energy into a profitable business with simple, actionable ideas taken from 20 leading entrepreneurs and designers, who lead successful creative businesses.
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1-Sentence-Summary: Purple Cow explains why building a great product and advertising the heck out of it simply doesn’t cut it anymore and how you can build something that’s so remarkable people have to share it, in order to succeed in today’s crowded post-advertising world.
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1-Sentence-Summary: The Tipping Point explains how ideas spread like epidemics and which few elements need to come together to help an idea reach the point of critical mass, where its viral effect becomes unstoppable.
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1-Sentence-Summary: Zero To One is an inside look at Peter Thiel’s philosophy and strategy for making your startup a success by looking at the lessons he learned from founding and selling PayPal, investing in Facebook and becoming a billionaire in the process.
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