1-Sentence-Summary: The E-Myth Revisited explains why 80% of small businesses fail, and how to ensure yours isn’t among those by building a company that’s based on systems and not on the work of a single individual.
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1-Sentence-Summary: Delivering Happiness explains how mega online shoe retailer Zappos built a unique company culture and customer experience worth remembering, which turned it into a billion dollar business.
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1-Sentence-Summary: Sam Walton: Made In America shines a light on the man behind the biggest fortune ever amassed in business and explains how he built Walmart into a billion-dollar empire with hard work, incessant learning and an unrivaled resolve to make every single customer as happy as can be.
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1-Sentence-Summary: All Marketers Are Liars is based on the idea that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing them with good stories – whether they’re true or not.
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1-Sentence-Summary: Rework shows you that you need less than you think to start a business – way less – by explaining why plans are actually harmful, how productivity isn’t a result from working long hours and why hiring and seeking investors should be your absolute last resort.
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1-Sentence-Summary: Trust Me, I’m Lying is a marketerโs take on how influential blogs have become, why thatโs something to worry about, and which broken dynamics govern the internet today, including his own confessions of how he gamed that very system to successfully generate press for his clients.
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1-Sentence-Summary: The Thank You Economy announces the return of small town courtesy to the world of business, thanks to social media, and shows you why business must not neglect nurturing its one-on-one relationships with customers through the new channels online, to thrive in the modern world.
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1-Sentence-Summary: Launch is an early internet entrepreneurs step-by-step blueprint to creating products people want, launching them from the comfort of your home and building the life you’ve always wanted, thanks to the power of psychology, email, and of course the internet.
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1-Sentence-Summary: The $100 Startup shows you how to break free from the shackles of 9 to 5 by combining your passion and skills into your own microbusiness, which you can start for $100 or less, yet still turn into a full time income, thanks to the power of the internet.
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