1-Sentence-Summary: How To Win Friends And Influence People teaches you countless principles to become a likable person, handle your relationships well, win others over and help them change their behavior without being intrusive.
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1-Sentence-Summary: Make Your Mark is a business book for creatives, telling them how to get started on turning their creative energy into a profitable business with simple, actionable ideas taken from 20 leading entrepreneurs and designers, who lead successful creative businesses.
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1-Sentence-Summary: Purple Cow explains why building a great product and advertising the heck out of it simply doesn’t cut it anymore and how you can build something that’s so remarkable people have to share it, in order to succeed in today’s crowded post-advertising world.
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1-Sentence-Summary: The Tipping Point explains how ideas spread like epidemics and which few elements need to come together to help an idea reach the point of critical mass, where its viral effect becomes unstoppable.
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1-Sentence-Summary: Zero To One is an inside look at Peter Thiel’s philosophy and strategy for making your startup a success by looking at the lessons he learned from founding and selling PayPal, investing in Facebook and becoming a billionaire in the process.
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1-Sentence-Summary: Salt Sugar Fat takes you through the history of the demise of home-cooked meals by explaining why you love salt, sugar and fat so much and how the processed food industry managed to hook us by cramming all 3 of those into their products.
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1-Sentence-Summary: Growth Hacker Marketing uses a 4-step framework to explain how today’s startups remove the barrier between marketing and product development to make the product itself the best way to get new customers.
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1-Sentence-Summary: The Ultimate Sales Machine is the legacy Chet Holmes left to help sales staff all over the world, by giving them 12 key strategies to relentlessly focus and execute on, in order to at least double their sales.
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1-Sentence-Summary: The 4-Hour Workweek is the step-by-step blueprint to free yourself from the shackles of a corporate job, create a business to fund the lifestyle of your dreams, and live life like a millionaire, without actually having to be one.
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