1-Sentence-Summary: Salt Sugar Fat takes you through the history of the demise of home-cooked meals by explaining why you love salt, sugar and fat so much and how the processed food industry managed to hook us by cramming all 3 of those into their products.
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1-Sentence-Summary: Growth Hacker Marketing explains the 4-step framework todayโs startups use to remove the barrier between marketing and product development, thus making the product itself the best way to get new and more customers.
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1-Sentence-Summary: The Ultimate Sales Machine is the legacy Chet Holmes left to help sales staff all over the world, by giving them 12 key strategies to relentlessly focus and execute on, in order to at least double their sales.
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1-Sentence-Summary: The 4-Hour Workweek is the step-by-step blueprint to free yourself from the shackles of a corporate job, create a business to fund the lifestyle of your dreams, and live life like a millionaire, without actually having to be one.
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1-Sentence-Summary: Duct Tape Marketing introduces small businesses to the nuts and bolts of marketing in the 21st century by taking them all the way from character profiles and strategy through specific marketing tactics to building a great referral system.
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