1-Sentence-Summary: Loonshots explores the process of innovation, specifically how groundbreaking ideas emerge from simple thoughts and how important it is for organizations to give course to them by creating learning environments where people feel safe exploring and creating.
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1-Sentence-Summary: Expert Secrets teaches you how to create and implement an informative marketing plan and putting it into practice, while also showing you what problem you must solve for your prospects or teach them how to do it themselves.
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1-Sentence-Summary: Blue Ocean Strategy talks about a new type of business strategy that doesnโt necessarily rely on gaining a competitive advantage over your rivals, but on innovating your way out of the current market to create your own ocean of opportunities.
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1-Sentence-Summary: The 22 Immutable Laws of Branding is a compilation of laws that provides insights for conducting successful marketing campaigns by focusing on the essence of branding and how brands must be created and managed in order to survive in the competitive world.
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1-Sentence-Summary: Dotcom Secrets is a hands-on guide to digital marketing and growing online businesses by harnessing the power of the internet and the new face of marketing through sales funnels and many other digital products well-explained by Russell Brunson, the multimillionaire who founded ClickFunnels.
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1-Sentence-Summary: The Cult of We presents the story of WeWork, a hyped American company that offered office spaces for rent and became the most valuable start-up in the world, only to be exposed later on as a massively overpriced business that was in fact losing a million dollars a day.
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1-Sentence-Summary: Show Your Work! talks about the importance of being discoverable, showcasing your work like a professional, and networking properly in order to succeed with your creative work.
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1-Sentence-Summary: Boss It is a hands-on guide to entrepreneurship and what running business implies, from motivation, to hard work, consistency, great time management and a series of practical skills that are needed to fully succeed in this environment.
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1-Sentence-Summary: The Decision-Making Blueprint is a comprehensive guide to making better decisions, avoiding errors and expensive mistakes, learning how to automate your mind to choose better alternatives, and ultimately, improving your life by upgrading the decision-making process.
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