1-Sentence-Summary: The Infinite Game argues that business is not a competition but an infinite journey, and that to do well in it, leaders must advance a “Just Cause,” build trusting teams, learn from their “Worthy Rivals,” and practice existential flexibility.
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1-Sentence-Summary: The 1-Page Marketing Plan offers a hands-on guide to creating a simple, single-page marketing strategy that will help you find prospects, generate leads, keep them engaged, and close sales, all from scratch.
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1-Sentence-Summary: Loonshots explores the process of innovation, specifically how groundbreaking ideas emerge from simple thoughts and how important it is for organizations to give course to them by creating learning environments where people feel safe exploring and creating.
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1-Sentence-Summary: Expert Secrets teaches you how to create and implement an informative marketing plan and putting it into practice, while also showing you what problem you must solve for your prospects or teach them how to do it themselves.
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1-Sentence-Summary: Blue Ocean Strategy talks about a new type of business strategy that doesn’t necessarily rely on gaining a competitive advantage over your rivals, but on innovating your way out of the current market to create your own ocean of opportunities.
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1-Sentence-Summary: The 22 Immutable Laws of Branding is a compilation of laws that provides insights for conducting successful marketing campaigns by focusing on the essence of branding and how brands must be created and managed in order to survive in the competitive world.
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1-Sentence-Summary: Dotcom Secrets is a hands-on guide to digital marketing and growing online businesses by harnessing the power of the internet and the new face of marketing through sales funnels and many other digital products well-explained by Russell Brunson, the multimillionaire who founded ClickFunnels.
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1-Sentence-Summary: The Cult of We presents the story of WeWork, a hyped American company that offered office spaces for rent and became the most valuable start-up in the world, only to be exposed later on as a massively overpriced business that was in fact losing a million dollars a day.
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1-Sentence-Summary: Show Your Work! talks about the importance of being discoverable, showcasing your work like a professional, and networking properly, so that people remember your name and your work, instead of just shaking hands with you for a brief moment.
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