1-Sentence-Summary: In Search Of Excellence is a study of America’s top 15 companies, revealing what entrepreneurs should focus on if they want their businesses to thrive.
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Category: Startups
This Is Marketing Summary
1-Sentence-Summary: This Is Marketing argues that marketing success in today’s world comes from focusing more on the needs, values, and desires of our target audience, rather than spamming as many people as possible with our message.
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Start Something That Matters Summary
1-Sentence-Summary: Start Something That Matters encourages you to overcome your fear of the unknown and create a business that not only makes money but also helps people, even if you have few resources to start with.
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The Messy Middle Summary
1-Sentence-Summary: The Messy Middle challenges the notion that projects grow slowly and smoothly toward success by outlining the rocky but important intermediate stages of any journey and how to survive them.
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The Start-Up of You Summary
1-Sentence-Summary: The Start-Up of You explains why you need manage your career as if you were running a start-up to get ahead in today’s ultra-competitive and ever-changing business world.
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Hit Refresh Summary
1-Sentence-Summary: Hit Refresh tells the inspiring story of an Indian boy named Satya Nadella, who eventually went on to become the CEO of Microsoft, one of the biggest companies in the world.
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Company Of One Summary
1-Sentence-Summary: Company Of One will teach you how going small, not big when creating your own company will bring you independence, income, and lots of free time without the hassles of having to manage employees, long meetings, and forced growth.
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Blitzscaling Summary
1-Sentence-Summary: Blitzscaling is the strategy some of today’s most valuable companies have used to achieve huge market shares, insanely fast growth, big profit margins, and become corporate giants in a very short time.
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