1-Sentence-Summary: Crossing The Chasm gives high tech startups a marketing blueprint, in order to make their product get the initial traction it needs to eventually reach the majority of the market and not die in the chasm between early adopters and pragmatists.
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1-Sentence-Summary: Great By Choice analyzes what makes the world’s best companies thrive in even the most uncertain and chaotic times, by distilling nine years of research and great stories into three actionable principles.
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1-Sentence-Summary: Start With Why is Simon Sinek’s mission to help others do work, which inspires them, and uses real-world examples of great leaders to show you how they communicate and how you can adapt their mindset to inspire others yourself.
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1-Sentence-Summary: Zero To One is an inside look at Peter Thiel’s philosophy and strategy for making your startup a success by looking at the lessons he learned from founding and selling PayPal, investing in Facebook and becoming a billionaire in the process.
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1-Sentence-Summary: The Lean Startup offers both entrepreneurs and wantrepreneurs a semi-scientific, real-world approach to building a business by using validation, finding a profitable business model and creating a growth engine.
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1-Sentence-Summary: The Hard Thing About Hard Things is an inside look at the tough decisions and lonely times all CEOs face, before showing you what it takes to build a great organization and become a world-class leader.
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1-Sentence-Summary: Built To Last examines what lies behind the extraordinary success of 18 visionary companies and which principles and ideas they’ve used to thrive for a century.
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1-Sentence-Summary: The End of Jobs explains why, thanks to the advancements of modern technology, being an entrepreneur is now the safest way to meaningful work and financial freedom.
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