1-Sentence-Summary: Will It Fly is a step-by-step guide to testing your business idea, making sure your new venture matches who you are, and not wasting time or money on something people won’t want, so your business won’t just run, but fly.
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1-Sentence-Summary: Million Dollar Consulting teaches you how to build a thriving consultancy business, by focusing on relationships, delivering strategic value and thinking long-term all the way through.
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1-Sentence-Summary: Content, Inc. describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be a guaranteed success.
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1-Sentence-Summary: Design To Grow uses Coca-Cola as an example of how keeping a company stable and flexible at the same time over decades is not only possible, but a must to grow and scale your business across the globe.
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1-Sentence-Summary: Made To Stick examines advertising campaigns, urban myths and compelling stories to determine the six traits that make ideas stick in our brains, so you don’t just know why you remember some things better than others, but can also spread your own ideas more easily among the right people.
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1-Sentence-Summary: The 22 Immutable Laws Of Marketing is an absolute marketing classic, outlining 22 rules by which companies function, and, depending on how much you adhere to them, will determine the success or failure of your products and ultimately, your company.
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1-Sentence-Summary: Pitch Anything relies on tactics and strategies from a field called neuroeconomics to give you an entirely new way of presenting, pitching and convincing other people of your ideas and offers.
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1-Sentence-Summary: To Sell Is Human shows you that selling is part of your life, no matter what you do, and what a successful salesperson looks like in the 21st century, with practical ideas to help you convince others in a more honest, natural and sustainable way.
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1-Sentence-Summary: The Personal MBA will save you a few hundred grand by outlining everything you really need to know to get started on a thriving business, none of which is taught in expensive colleges.
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1-Sentence-Summary: Predictably Irrational explains the hidden forces that really drive how we make decisions, which are far less rational than we think, but can help us stay on top of our finances, interact better with others and live happier lives, once we know about them.
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