1-Sentence-Summary: Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore, and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.
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1-Sentence-Summary: Rookie Smarts argues against experience and for a mindset of learning in the modern workplace, due to knowledge growing and changing fast, which gives rookies a competitive advantage, as they’re not bound by common practices and the status quo.
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1-Sentence-Summary: How to Win Friends and Influence People teaches you countless principles to become a likable person, handle your relationships well, win others over and help them change their behavior without being intrusive.
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1-Sentence-Summary: Purple Cow explains why building a great product and advertising the heck out of it simply doesn’t cut it anymore and how you can build something that’s so remarkable people have to share it, in order to succeed in today’s crowded post-advertising world.
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1-Sentence-Summary: The Tipping Point explains how ideas spread like epidemics and which few elements need to come together to help an idea reach the point of critical mass, where its viral effect becomes unstoppable.
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1-Sentence-Summary: Growth Hacker Marketing explains the 4-step framework today’s startups use to remove the barrier between marketing and product development, thus making the product itself the best way to get new and more customers.
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1-Sentence-Summary: The Ultimate Sales Machine is the legacy Chet Holmes left to help sales staff all over the world, by giving them 12 key strategies to relentlessly focus and execute on, in order to at least double their sales.
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1-Sentence-Summary: Steve Jobs is the most detailed and accurate account of the life of the man who created Apple, the most valuable technology company in the world.
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1-Sentence-Summary: The 4-Hour Workweek is the step-by-step blueprint to free yourself from the shackles of a corporate job, create a business to fund the lifestyle of your dreams, and live life like a millionaire, without actually having to be one.
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