1-Sentence-Summary: The Personal MBA will save you a few hundred grand by outlining everything you really need to know to get started on a thriving business, none of which is taught in expensive colleges.
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1-Sentence-Summary: The Personal MBA will save you a few hundred grand by outlining everything you really need to know to get started on a thriving business, none of which is taught in expensive colleges.
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1-Sentence-Summary: Predictably Irrational explains the hidden forces that really drive how we make decisions, which are far less rational than we think, but can help us stay on top of our finances, interact better with others and live happier lives, once we know about them.
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1-Sentence-Summary: Startup Growth Engines shows you the strategies and tactics startups like Uber, Facebook and Yelp have used to achieve phenomenal growth in short time periods, and how you can use them to solve a big problem on a grand scale.
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1-Sentence-Summary: Peak: How Great Companies Get Their Mojo From Maslow explains why relationships are the most valuable currency in both business and life, by examining how Chip Conley brought back his chain of successful hotels from the brink of despair with a new attitude towards his customers, employees and investors, based on Maslow’s hierarchy of human needs.
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1-Sentence-Summary: Losing My Virginity details Richard Branson’s meteoric rise to success and digs into what made him the adventurous, fun-loving, daring entrepreneur he is today and what lessons you can learn about business from him.
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1-Sentence-Summary: Delivering Happiness explains how mega online shoe retailer Zappos built a unique company culture and customer experience worth remembering, which turned it into a billion dollar business.
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1-Sentence-Summary: All Marketers Are Liars is based on the idea that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing them with good stories – whether they’re true or not.
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1-Sentence-Summary: The Thank You Economy announces the return of small town courtesy to the world of business, thanks to social media, and shows you why business must not neglect nurturing its one-on-one relationships with customers through the new channels online, to thrive in the modern world.
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1-Sentence-Summary: Launch is an early internet entrepreneurs step-by-step blueprint to creating products people want, launching them from the comfort of your home and building the life you’ve always wanted, thanks to the power of psychology, email, and of course the internet.
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1-Sentence-Summary: Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore, and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.
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