1-Sentence-Summary: Rework shows you that you need less than you think to start a business – way less – by explaining why plans are actually harmful, how productivity isn’t a result from working long hours and why hiring and seeking investors should be your absolute last resort.
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1-Sentence-Summary: Trust Me, I’m Lying is a marketer’s take on how influential blogs have truly become, why that’s something to worry about, and how the internet is broken, which includes his own confessions of how he gamed the very same system to generate press for his clients.
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1-Sentence-Summary: The Thank You Economy announces the return of small town courtesy to the world of business, thanks to social media, and shows you why business must not neglect nurturing its one-on-one relationships with customers through the new channels online, to thrive in the modern world.
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1-Sentence-Summary: Launch is an early internet entrepreneurs step-by-step blueprint to creating products people want, launching them from the comfort of your home and building the life you’ve always wanted, thanks to the power of psychology, email, and of course the internet.
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1-Sentence-Summary: The $100 Startup shows you how to break free from the shackles of 9 to 5 by combining your passion and skills into your own microbusiness, which you can start for $100 or less, yet still turn into a full time income, thanks to the power of the internet.
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1-Sentence-Summary: Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore, and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.
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1-Sentence-Summary: The Art Of Social Media is a compendium of over 100 practical tips to treat your social media presence like a business and use a bottom-up approach to get the attention your brand, product or business deserves.
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1-Sentence-Summary: Crossing The Chasm gives high tech startups a marketing blueprint, in order to make their product get the initial traction it needs to eventually reach the majority of the market and not die in the chasm between early adopters and pragmatists.
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