1-Sentence-Summary: Uncertainty shows you that the condition of not knowing is nothing to fear, but the birthplace of innovation, which, if you embrace it while anchoring yourself, has an unlimited potential for growth, wealth and happiness.
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1-Sentence-Summary: Trust Me, I’m Lying is a marketer’s take on how influential blogs have become, why that’s something to worry about, and which broken dynamics govern the internet today, including his own confessions of how he gamed that very system to successfully generate press for his clients.
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1-Sentence-Summary: The $100 Startup shows you how to break free from the shackles of 9 to 5 by combining your passion and skills into your own microbusiness, which you can start for $100 or less, yet still turn into a full time income, thanks to the power of the internet.
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1-Sentence-Summary: Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore, and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.
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1-Sentence-Summary: Rookie Smarts argues against experience and for a mindset of learning in the modern workplace, due to knowledge growing and changing fast, which gives rookies a competitive advantage, as they’re not bound by common practices and the status quo.
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1-Sentence-Summary: The Art Of Social Media is a compendium of over 100 practical tips to treat your social media presence like a business and use a bottom-up approach to get the attention your brand, product or business deserves.
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1-Sentence-Summary: The Power Of Starting Something Stupid shows you that most ideas are often falsely labeled stupid at first, and that if they are, that’s a good indicator you should pursue them and not care what anyone thinks.
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1-Sentence-Summary: Make Your Mark is a business book for creatives, telling them how to get started on turning their creative energy into a profitable business with simple, actionable ideas taken from 20 leading entrepreneurs and designers, who lead successful creative businesses.
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