1-Sentence-Summary: The 1-Page Marketing Plan offers a hands-on guide to creating a simple, single-page marketing strategy that will help you find prospects, generate leads, keep them engaged, and close sales, all from scratch.
Read in: 4 minutes
Favorite quote from the author:
Marketing is not just a matter of throwing up a Facebook page or sending out an email blast—it’s about knowing your audience and tailoring your message to them. It’s about understanding who they are, what they want, and how they think. It’s about knowing what makes them tick so that when they see your ad or read your content they say “yes!” (and then buy things).
Marketing can seem intimidating at first because there are a lot of different processes involved. However, Allan Dib‘s The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd compiles everything for you into actionable steps that you can take right away in order to grow your business.
Here are three key lessons from the book:
- The before phase of your marketing campaign is all about getting prospects interested and delivering them a message.
- The during phase is where you nurture leads and lead them to buy from you.
- The after phase consists of taking extra steps to ensure your customers feel happy even after the buying process.
Let’s explore each phase and learn to find and convert leads!
Lesson 1: The first stage of a successful marketing plan consists of meeting prospects.
A good marketing plan has three phases: the before, the during, and the after phase. The first stage consists of setting goals and discovering your niche. In this stage, it is crucial for you to be very specific.
Start by identifying who your ideal customer is. The ideal customer is someone who will see your message and resonate with it right away as if you were speaking to them. To find that group of people, create a buyer persona, which is an avatar that acts and thinks like your ideal customer.
This is a great way to build a virtual form of the person you want to reach out to. Find out how you would advertise to your buyer persona and only then build on your marketing strategy. Then, move on to your message.
Your message needs to have a goal. Whether you want to raise awareness or convert leads, state that clearly in black and white. Look for interest before you start selling aggressively. Notice your performance. If something doesn’t add value to your ads, remove it immediately, even if it’s your logo.
Center your ads around your USP (Unique Selling Proposition). That is where you show prospects why they should buy from you instead of the company next door. Raise their interest by answering how and why they should buy from you specifically.
Lesson 2: The second phase of your marketing plan is where you engage with prospects and convert them into buyers.
This is when we talk about content marketing—the process of creating engaging content that inspires consumers to take action (like buying from us). Create ads that sell, whatever that means for you niche. However, to turn prospects into buyers, not only will you need to capture their attention through ads but also pave the way for them.
If your leads are actually trying to buy from you and your links don’t work, it’s almost as bad as if you were throwing all the money you’ve spent so far out the window. Therefore, it’s your job to optimize your funnel and make it easy for anyone to purchase. Now, back to leads.
Your ads are not only meant to sell but to also help you capture leads and their information. Therefore, make sure to build a CRM (customer relationship management) that contains their emails as they enroll after they engage with your ad. Right after you managed to get their emails, you must follow up and introduce yourself.
Then, keep touching base with them to give free value, promote your offerings a little, and keeping them close to you. Build a calendar to help you determine when to give free information, when to promote, when to host a webinar, or any other marketing activities you will undergo while or before they buy from you.
Lesson 3: The after phase is where you turn your customers into loyal buyers and even advocates for your brand.
If you want to make sure that your customers are satisfied with their experience, you need to consider a few key factors:
- The product/service itself
- How it was delivered
- How it was received by the customer
All three of these factors can affect whether or not your customer will continue to buy from you in the future. If they’re happy with the product or service itself, they’ll be more likely to return to purchase from you again.
If the delivery process was smooth, they’ll be more likely to trust that process again. And if they feel respected as an individual by their interactions with your company, they’ll be more likely to recommend you to others and become an advocate for your brand.
The point is to continue to provide value and build trust with your customers by offering them additional products or services that are related to the ones they’ve already purchased. You can also use this opportunity to ask them for feedback on how well your products or services meet their needs—and then act on that feedback!
You can also encourage them to share their experience with others by providing discounts or free shipping for referrals. This can help you build up a community of people who love what you do, which will make it easier for you to market in the future.
The 1-Page Marketing Plan Review
In a world where everyone is trying to figure out how to get their company off the ground, The 1-Page Marketing Plan is the perfect guide for anyone who wants to build a sustainable business.
The author lays out the exact steps you need to follow to position your organization, build an efficient marketing plan, and keep growing. If you’re a startup founder or small business owner, this book is for you.
Who would I recommend our The 1-Page Marketing Plan summary to?
The 26-year-old startup founder, the 23-year-old freelancer who wants to learn how to better organize their marketing side hustle, and anyone who wants to learn how to market more efficiently.