1-Sentence-Summary: Global Content Marketing is a guide for creating meaningful content and efficient digital strategies in today’s online environment.
Read in: 4 minutes
Favorite quote from the author:
We live in a dynamic world, where information travels fast, customers’ expectations are constantly changing, and businesses are starting to ditch traditional marketing practices. In the online environment, borders no longer exist and the switch from local to global is in the palm of our hands if we know the right path.
Every day we surf the internet, we hear about things like digital marketing, online presence, social media, and so on. With so much data available and constantly changing information, how do we filter right from wrong and learn to create valuable marketing for our products?
Luckily, specialists like Pam Didner already did that for us!
Global Content Marketing outlines the right practices for the worldwide marketing environment and also dives deep into how you can implement these practices to grow your business.
These are three of my favorite lessons from this book:
- There is a magic formula that you can follow to get closer to your marketing objectives: the four Ps.
- Communication is crucial for a homogenous team and a successful business.
- Personalized content is one of the most effective ways to keep your customers loyal and engaged.
Now, let’s see what these lessons really mean!
Lesson 1: The four Ps are a great start for a marketer looking to set things in motion.
Quality content and great promotion can work wonders for your company. But in order to do this, you will need a focused, clear marketing strategy. Therefore, it is important to start with the first P, which stands for planning. This means establishing objectives for your campaign and a framework to meet them.
The second P covers the executing part, which is producing. However, you will need to establish your target audience before crafting your content. You can do this by conducting market research to find out what they need and if you can offer that.
You’ve got the plan and the content, but how can you share it with people? By promoting it. Nowadays, there are many platforms that can help you market your product, but you have to take a step back and check where your potential audience spends their time. This way, you will know for sure where to promote your product for the best results.
Lastly, you want to work on perfecting your content. We know that no artist considers that his piece is ever truly finished, but you have to try out different materials with your public and see what works best. Try using performance metrics to measure your campaign’s success and gain significant insights for the future.
Lesson 2: A company that wants to achieve sustainable, long-lasting growth has to communicate efficiently.
It’s no secret that communication is the key to every healthy relationship.
When it comes to running a business, employees’ motivation is a determining success factor. Consequently, maintaining a good relationship with your staff and making sure that they are also working as a team will surely boost your company’s strength.
In content marketing, a homogenous team is the greatest asset that you can possess. Why? Because the brainstorming sessions and the creation processes all happen internally, between your team members. Therefore, assessing roles is of utmost importance so that no member outruns the other.
Before taking on a project, make sure that not only roles but also responsibilities and the structure of your team are clearly defined. Some questions you might want to answer are: Is the decision-making process centralized or decentralized? Who are the key players? Which are their roles and responsibilities?
When everything is clearly laid out, your team is less likely to encounter disputes or conflicts. This will definitely improve communication and strengthen your company’s internal bonds.
Lesson 3: Tailored content for customers is the future of marketing.
There are certain things that come to our minds when we talk about personalized content. It implies notions like specific, targeted, unique, and individualistic. But why is that?
Customized content took off with the concept of big data. Once analysts realized the importance of mass digital data and its potential to derive insights from it, marketing changed dramatically.
Companies can now access information regarding their target groups and their preferences using simple metrics from Google or mainstream social media platforms. Why is this important? Because if you have this knowledge, you are one step ahead in the game.
You can now personalize the content on a whole new level, offer solutions for a particular problem of a client, target ads towards a specific audience, and multiply all these tactics to all of your customers. This way, customers will be more engaged as the ad is targeted towards their specific profile, making them feel like it speaks to them directly. Isn’t personalized content wonderful?
Global Content Marketing Review
Pam Didner offers her readers a winning formula in global marketing. Her valuable insights on understanding audiences make it clear for any reader that the marketing strategies presented will succeed. The book opens up new perspectives on digital marketing, content creation, solid planning in a team, and the newest trends. Reading this piece will allow you to strengthen your company both internally, by creating a better, more structured team, and externally, by implementing the most effective marketing plans of action.
Who would I recommend the Global Content Marketing summary to?
The entrepreneur that wants to scale their business and reach wider audiences using digital marketing strategies, the students and graduates who have a passion for marketing, or the start-up founder that wants to gain more knowledge about the business area and the marketing field.