1-Sentence-Summary: Made To Stick examines advertising campaigns, urban myths and compelling stories to determine the six traits that make ideas stick in our brains, so you don’t just know why you remember some things better than others, but can also spread your own ideas more easily among the right people.
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1-Sentence-Summary: Creativity, Inc. is an instruction manual for instilling inspiration into employees, managers and bosses, by revealing the hidden forces that get in the way, based on over 30 years of experience of the president of Pixar, Ed Catmull.
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1-Sentence-Summary: Born For This shows you how to find the work you were meant to do, which actually might consist of many different forms of work over the course of your life, by showing you the power of a side hustle, proper risk-assessment, creating your own job and pursuing all of your passions – one at a time.
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1-Sentence-Summary: The Now Habit is a strategic program to help you eliminate procrastination from your life, bring fun and motivation back to your work and enjoy your well-earned spare time without feeling guilty.
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1-Sentence-Summary: The Millionaire Real Estate Agent is about how you can systematically build a thriving real estate business, drawing lessons both about the professional as well as the personal side of things.
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1-Sentence-Summary: Einstein: His Life and Universe takes a close look at the life of Albert Einstein, beginning in how his childhood shaped him, what his biggest discoveries and personal struggles were and how his focus changed in later years, without his genius ever fading until his very last moment.
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1-Sentence-Summary: How to Become a Straight-A Student gives you the techniques A+ students have used to pass college with flying colors and summa cum laude degrees, without compromising their entire lives and spending every minute in the library, ranging from time management and note-taking tactics all the way to how you can write a great thesis.
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1-Sentence-Summary: Smartcuts explains how some people and businesses achieve rapid growth and build sustainable, profitable companies in the time it takes you to get another promotion, by working smart, not hard and hacking into the ladder of success, instead of climbing it one step at a time.
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1-Sentence-Summary: To Sell Is Human shows you that selling is part of your life, no matter what you do, and what a successful salesperson looks like in the 21st century, with practical ideas to help you convince others in a more honest, natural and sustainable way.
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