1-Sentence-Summary: Behind The Cloud tells the story of Salesforce.com, one of the biggest and earliest cloud computing, software-as-a-service companies in the world and how it went from small startup to billion-dollar status.
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1-Sentence-Summary: Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy to inspire a philosophy of honesty, hard work and ethical behavior in his industry.
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1-Sentence-Summary: Will It Fly is a step-by-step guide to testing your business idea, making sure your new venture matches who you are, and not wasting time or money on something people won’t want, so your business won’t just run, but fly.
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1-Sentence-Summary: Million Dollar Consulting teaches you how to build a thriving consultancy business, by focusing on relationships, delivering strategic value and thinking long-term all the way through.
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1-Sentence-Summary: Content, Inc. describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be a guaranteed success.
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1-Sentence-Summary: Design To Grow uses Coca-Cola as an example of how keeping a company stable and flexible at the same time over decades is not only possible, but a must to grow and scale your business across the globe.
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1-Sentence-Summary: The Long Tail explains why the big commercial hit is dead, how businesses can and will generate most of their future revenue from a long tail of niche products, which serve even the rarest customer needs, and what you can do to embrace this idea today.
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1-Sentence-Summary: Made To Stick examines advertising campaigns, urban myths and compelling stories to determine the six traits that make ideas stick in our brains, so you don’t just know why you remember some things better than others, but can also spread your own ideas more easily among the right people.
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1-Sentence-Summary: The Art Of Asking teaches you to finally accept the help of others, stop trying to do everything on your own, and show you how you can build a closely knit family of friends and supporters by being honest, generous and not afraid to ask.
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