1-Sentence-Summary: Testing Business Ideas highlights the importance of trial and error, learning from mistakes and prototypes, and always improving your offerings in a business, so as to bring a successful product to the market that will sell instead of causing you troubles.
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1-Sentence-Summary: Hiring Success highlights the importance of the human resource for any company and describes a successful business approach that focuses on finding highly trained and skilled future employees as a source of competitive advantage on the market.
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1-Sentence-Summary: An Ugly Truth offers a critical look at Facebook and its administrators, who foster a gaslighting environment and a controversial social media platform that can easily become a danger for its users both virtually and in real life due to its immense power and influence on our society.
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1-Sentence-Summary: Get Good With Money is a guide to creating a healthy relationship with money and achieving financial security
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1-Sentence-Summary: They Ask You Answer presents an innovative digital marketing approach that ditches the traditional flashy ads and embraces high-quality content instead.
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1-Sentence-Summary: Global Content Marketing is a guide for creating meaningful content and efficient digital strategies in today’s online environment.
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1-Sentence-Summary: Hyper-Learning shows how people and companies can adapt in the rapidly changing world we live in today, explaining how a growth mindset, colleaboration, and losing your ego will build your confidence that you can stay relevant and competitive as the world around you accelerates.
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1-Sentence-Summary: No Logo uses four parts, including “No Space,” “No Choice,” “No Jobs,” and “No Logo,” to explain the growth of brand power since the 1980s, how the focus of companies on image rather than products has affected employees, and to identify those who fight against large corporations and their brands.
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1-Sentence-Summary: The Design Of Everyday Things helps you understand why your inability to use some products isn’t your fault but instead is the result of bad design and how companies can use the principles of cognitive psychology to implement better design principles that actually solve your problems without creating more of them.
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1-Sentence-Summary: Cryptoassets is your guide to understanding this revolutionary new digital asset class and explains the history of Bitcoin, how to invest in it and other cryptocurrencies, and how the blockchain technology behind it all works.
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