Book Summaries

The Four Agreements Summary

1-Sentence-Summary: The Four Agreements draws on the long tradition of the Toltecs, an ancient, indigenous people of Mexico, to show you that we have been domesticated from childhood, how this internal set of guiding rules hurt us and what we can do to break them and replace them with a new set of agreements with ourselves.

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Pre-Suasion Summary

1-Sentence-Summary: Pre-Suasion takes you through the latest social psychology research to explain how marketers, persuaders and our environment primes us to say certain things and take specific actions, as well as how you can harness the same ideas to master the art of persuasion.

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